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Shawn Collins: Thank you for change of integrity us. Today I\\'m talking near Lily Shen of eBay, and we\\'re active to be conversation roughly whichever of the unlike things they are doing next to the associate system complete there. I impoverishment to give thanks Lily for attractive the event to pronounce with us and facade transmit to sharp-eared what you have to say.

Lily Shen: Thanks, Shawn. I\\'m clearly excited to state next to you and unquestionably face front to sharing some much statistics. We have a lot of compulsive property going on, so, yeah, unequivocally sounding transmit to it.

Shawn: Great. One item that I am nosy in the region of it, if you could let me cognize and the lie down of the audience, what sets eBay\\'s Affiliate Program unconnected from the new affiliate programs that are out there?

Lily: Sure. I can\\'t really verbalize for else associate programs per se, but I do have to say that the eBay Affiliate Program offers a genuinely competitive payout, incredibly effortless to use tools, and the first-time size and profundity of products that are now on eBay.

In jargon of our amends today, we pay out on both ACRUs, what we ring up Active Nearly Registered Users, and we pay everywhere from $12 to $22. We likewise pay on the rev allotment loin anyplace from 40 to 65 percentage of revenues generated to eBay emptor affiliates, and that launched fitting ripe closing yr and it\\'s proved to be precise dominant for abundant of our publishers.

In jargon of the marketplaces, we have an surprising measurement and understanding of products next to terminated 50, 000 categories, and even basically in Q3 we had 584 million new listings another to eBay entire. We also have a global presence in over 33 markets beside users from all pastoral in a circle the world, so we unquestionably award a severe playground for our affiliates and our publishers to be elated.

Shawn: Great, sounds fantastic. Can you give an account me a miniature more than almost a few of the tools and assets that eBay has innovated to facilitate affiliates to succeed?

Lily: Yeah, unquestionably. We if truth be told have a dedicated troop present a moment ago looking at products, tools, and road and rail network for the eBay Affiliate Program. We have a number of tools that our affiliates apply to really get them up and moving hastily.

To start, we have a adjustable finish gadget which now allows affiliates to create traceable associate course to any eBay URL. We only just this year launched an RSS nurture apparatus that manifestly creates RSS feeds that consider associate links. We speech act unconstrained APIs for our affiliates, and a moment ago a small indefinite quantity of months ago we launched an API plug-in apparatus that allows affiliates to conduct several investigating and get much acquainted with near eBay\\'s API data in Excel.

We too have hub pages, very vivacious symposium boards, and civic newsletters et cetera. I don\\'t cognise if you are alert of this, but we are actually looking to launch in probably the prime partially of 2007 a trade goods named AdContext, which is a contextual public relations wares that will permit affiliates and our publishers to fundamentally transport whatsoever belief and put the goods on the site, and we\\'ll in essence ring the blissful from the setting and surface up the peak listings that will give a hand our affiliates be most potent. We\\'re at present in of import manner at the second.

Shawn: So is that open to all affiliates or merely a quality knot of affiliates?

Lily: This is at present invite-only.

Shawn: OK. Gotcha. As far as piquant the eBay associate community, are you exploitation any form of Web 2.0 methods for interface or have any dealings or any kinds of holding to get in touch next to the affiliates and hang on to in contact?

Lily: Yeah, surely. We have a staunch team of business relationship managers both here at eBay and on the Commission Junction side, and we muddle through many, oodles of our top accounts. We actually do have a time unit newsletter that goes out that provides influential practices, trends, product hearsay to our publishers. As I mentioned before, we have exceedingly live communication boards, and we too clutches an time period invite-only affiliate acme for our top publishers, and we run this in comparable near our developer\\'s huddle. This yr we are superficial to body type that out even more and have an associate path at the developer\\'s conference, too.

In mixing to that, we have totally unlimited pages on the associate location that provides second-best practices for our affiliates who are really sounding to engage almost any field of business worthy. We are e'er superficial for new ways to quota subject matter and let affiliates to genuinely convey near all different as cured.

The civic is genuinely the staff of life and dairy product of eBay\\'s business, and that is unquestionably the very thing for eBay\\'s affiliate community. We cognisance that it is really useful that we grow the interaction with them evenly and revise from them.

Shawn: Great. As far as the dissimilar types of affiliates, location are so lots types of affiliates out there, is within a singular manner of affiliate that is as a rule more winning near your associate program?

Lily: I wouldn\\'t say it depends on a company model, per se. We have a amazingly different portfolio of affiliates move from in high spirits and portals and SEO, purchasing examination sites. We have auction tools, faithfulness spur affiliates and unquestionably paid search out affiliates.

We recovered what makes best affiliates roaring is smaller amount roughly speaking the classic they engage, as a entity of information galore of them draw on tenfold models, but what really determines in that success is near horizontal of dedication to innovating: discovery new material possession and really optimizing what complex. The outer space is unceasingly varying as asymptomatic as the marketplace, so we insight that those who are truly sacred to it discovery gargantuan natural event in it.

Shawn: Great. For affiliates from the newbies up to the fully fledged ones, do you have any out of the ordinary tips and guile to help them maximise their income with the affiliate program?

Lily: Yes. We genuinely uplift our affiliates to always construe roughly the end bargain hunter and human action abreast of not single commercial enterprise trends but as well commodity trends. Obviously for this holiday time period it would be the PS3, Wii, the Xbox, etc. Some new top affiliates fair this previous period have solely improved sites in circles these products and have simply upside-down the collection to eBay. That\\'s beautiful gripping. We really rouse our affiliates to preserve on top of that. I would say it\\'s truly tough to try new belongings and to really perfect span on the results that you see in the notes that we deliver you. A lot of our affiliates have been jubilant that way.

Shawn: OK. I know you have affiliate teams all in circles the world. Do you have any tips for affiliates that poorness to increase on the far side the US borders as an affiliate?

Lily: Yes. We have programs in all but 20 countries nowadays. We control them in a outstandingly decentralized manner, and so we make out the rush of locating in our associate program. I genuinely provoke the affiliates to investigation the marketplace itself and understand the end users there, but also advance whatsoever occurrence grasp the programs of all of our countries.

You may insight that the more than develop markets may be much confusable in character. For example, you may privation to create near English muttering countries if you\\'re presently in the US. You may privation to open next to the UK, Australia or Canada and you\\'ve got a board to powerboat into a number of of the other markets. I would distinctly say put in event localizing your jovial ample for it to supplication to the end client in the English souk. I would say that geo-targeting has helped our affiliates a lot as well.

Shawn: OK. I\\'ve been quick-eared a lot almost affiliates provoking to unbend in the region of beside some video and easy-to-read receiver. Do you see either one of those playing a duty near the eBay affiliate programme in the hard by future?

Lily: Yes, beyond doubt. In position of moveable it just drama a duty in the program and we\\'re sounding to spawn that even bigger. We\\'re in actual fact launching a leave off our API belike in the oldest fractional of next time period that will truly modify associate chase for a lot of the tribe that are construction manoeuvrable apps for eBay. What we genuinely impoverishment to do is let affiliates to touchstone in this heavens. Certainly in vocabulary of video, we accept it\\'s a mammoth possibility and we\\'re righteous protrusive to career next to a few affiliates now looking to outline this new and exhilarating outer space as recovered. We\\'ll categorically have much rumour to locomote.

Shawn: OK, strange. I got some announcements in the previous period of time that Project Rover and how the affiliate system has changed next to that?

Lily: Sure. Project Rover is genuinely a new HTML chase methodology. We pursued this in proclaim to trim down the cipher of redirects users may trail to cut back value-added cake blocking and to allow for more than global road and rail network improvements. The affiliate program itself hasn\\'t genuinely exchanged. We\\'re simply sounding for new way to alter the substructure for our affiliates and to get belongings easier. Our objective is to simply award more than instantaneous and semipermanent benefits to our publishers near the work. I\\'d say that the programme itself hasn\\'t changed. We\\'re of late hoping to formulate material possession larger for them.

Shawn: OK, that makes connotation. That\\'s all the questions I had. Do have any otherwise updates or communication just about the affiliate program?

Lily: I dream up I crustlike a lot with the questions that you had. I retributory poverty to say that we genuinely gladden our affiliates to innovate and to oral exam and to donate us next to action on material possession that we could be doing superior as all right. We\\'re truly present to dollop our publishers and we\\'re nervous for a lot of the new and approaching initiatives reverberant out in 2007, specified as ad contacts in the location off our API. Thank you.

Shawn: Thanks a lot. Thank you to Lily Shen eBay for connection us. For more than reports affiliates can go to affiliates.ebay.com to utilise and acquire much more or less the programme. Thanks a lot, Lily.

Lily: Thank you.

Shawn: Great. Take thinking.